Handmade Rugs Are Unique
It’s a simple reality: we love the complexity of all things handmade. Though our industry is constantly evolving, the demand for handmade rugs will always remain high.
Despite the consistency and low prices associated with machine-made goods, handmade products maintain a higher perceived value. They possess a level of thoughtfulness, care and personality that cannot be achieved without the attentive skill of an artisan. This make handmade rugs unique.
A Desire for All Things Handmade
Consumers are finding renewed value in hand-crafted products of all kinds. The unique look of an item with that “human touch” adds character to any space.
Large retailers such as Anthropologie have found great success in recent years with artisanal product ranges and a new style of shopping experience that feels as much flea market as retail space.
I’ve observed this same trend translating across to boutique lifestyle stores as well – where vintage and hand-crafted pieces by local artists are often carried alongside mass-produced goods.
We can partially attribute this explosion of growth to the popularity of shopping sites like eBay and Etsy. They improve accessibility to handmade rugs for the consumer and have opened new channels for the small business owner. This renewed interest has also sparked greater popularity of local craft fairs, giving consumers easy access to unique, one-of-a-kind pieces.
We all have a natural tendency to covet these one-of-a-kind creations. We distinctly recognize these items as special, and this mentality has been transforming the handmade rug industry for decades.
Handmade Rugs Are Well Designed
We all know that any well-designed rug can be the ideal centerpiece of a space, whether it’s at home or in a commercial environment. Yet there’s something intrinsically more valuable about incorporating a handmade rug creation into the consumer’s daily life. Each piece can tell a story with its beauty and unique character. In the simplest of terms. Handmade connects the artisan to the consumer.
When you have a handmade rug in your retail space, we believe that sharing with your consumers the steps taken to create it can strengthen their connection to the artisan and broaden their understanding as to why these thoughtfully crafted pieces often command a premium price.